Mission Control

Mission Control shows one goal at a time: how many conversions it had in the date range, how the count changed against the period before, and where the conversions come from. A goal is an event that counts as a conversion, such as a purchase or a sign-up. Mission Control lives in the dashboard under Mission Control. A goal reads your existing events, so you do not need to change your site.

Add a goal

Open Mission Control

In the dashboard sidebar, click Mission Control. Then click Add goal.

Choose what counts as a conversion

Choose one of the four goal types. Read the table below.

Name the goal

Enter the name that Mission Control shows, for example “Purchase completed”. A tag is optional. Then save.

Goal type	Counts a conversion when	Setup
An event you already send	Your site sends the event	Pick from the events that GrainQL received in the last 30 days.
A page visit	A visitor reaches a page, such as a thank-you page	Pick a page, or paste its path, for example `/checkout/success`.
A click on your site	A visitor clicks a button or a link	The Visual Picker opens your site in a new tab. Read Trackers.
A custom event in code	Your code sends a named event	Enter the event name, for example `purchase_completed`, and add the call to your app. Read Track an event.

The Track an event button on the Events page opens the same dialog. A goal reads the events that GrainQL already holds. If your site sent the event before, the goal shows the past conversions at once. If events arrive but no goal exists, Mission Control shows a link to the events that look like goals. If no event looks like a goal, the link is Add a goal.

What a goal shows

Item	Shows
Goal strip	One tile for each goal. Click a tile to open the goal.
Headline	The number of conversions in the date range, the change against the period before, and a trend chart. Click a day in the chart for its details.
At a glance	The conversion rate and its change, how many visitors reach the goal (for example, 1 in 40), the top two sources, the biggest drop-off, and the number of goals
Neo’s read	What Neo found in the data of the goal, and what to do next
Where conversions come from	The tabs Sources, Paths, Pages, and Events. Each tab links to the page with the full list.

The date range picker is at the top of the page. To ask about a goal or a day, press Cmd+J (Ctrl+J on Windows and Linux) and ask Neo. Neo receives the goal and the date range that you have open.

Manage goals

Open the menu of a goal tile to rename, tag, pin, hide, or delete the goal. Manage goals at the top of the page lists every goal in one place. On the Events page, open an event and use these switches:

Switch	Effect
Counts as a conversion	Mission Control, Campaigns, Overview, Sessions, and Neo count the event as a conversion.
Show in Mission Control	Mission Control shows a goal tile for the event, with its own trend, sources, and paths.

Studio

Studio is a page of the dashboard. It shows a snapshot of each page of your site. Its Intelligence pane shows the Mission Control data of the selected goal: core metrics, attribution, trend, insights, drivers, and the top conversion path.

What Mission Control does not do

A goal does not create events. The event must exist, or your site must start to send it. Read Track an event.
A goal does not set a target or a pace. It shows counts, rates, and changes.
Mission Control does not show every path to the conversion. For that, create a track. Read Tracks.

Start here

Install without code

Install with code

Track events

Dashboard

Remote configuration

Guides

React

Advanced

Mission Control

Add a goal

What a goal shows

Manage goals

Studio

What Mission Control does not do

​Add a goal

​What a goal shows

​Manage goals

​Studio

​What Mission Control does not do

Add a goal

What a goal shows

Manage goals

Studio

What Mission Control does not do